Launching in the United Kingdom in 2002, Bet365 has become a household name in the last 2 decades.  Not only is it one of the biggest online bookmakers, but it also has other things to offer like slots and bingo. In this post, we are going to look at Bet365 and why it is the market leader in all things sports betting.

The Kings of In-Play

In-Play means that you place a bet while the event is taking place. Whether you want to bet on the next goalscorer, the time of the next goal, a red card to be shown, or many other markets, you can with Bet365 in-play. The thrill is like nothing else, as you watch in real-time and see how it unfolds.

Although many bookies have gone on to create their own live betting features, Bet365 were the first, and still have the best platform to do so. You can use it on any device, place your bet within seconds, and have notifications the second something happens in the event. It’s not just football, either, other popular in-play sports include tennis, darts and basketball.

Free Bets at Bet365

Because of their platform and usability, Bet365 don’t need to rely on regular promotions to retain players. This alone makes the brand very unique, as they have built a business model based on tech rather than offers.

That said, there’s a great bonus for new players. You will get a 100% deposit match up to £100 on your first deposit, credited as ‘bet credits’. These can be split how you see fit across different events and markets. Remember that bets must have minimum odds of at least 1.5 or 1/2, otherwise, you can risk losing your bonus. The offer is very generous, as must other UK bookies will only give you £10 or maybe £20 in free bets.